The College Milk Study is a multi-site, longitudinal research initiative designed to evaluate the effects of whole milk consumption on physical performance, musculoskeletal health, cognitive function, mental health, and systemic inflammation among college-aged adults. Led by collaborators from the University of Wisconsin, Penn State, and other partner institutions, the study will follow approximately 800 to 1,200 students over multiple years, comparing outcomes among participants consuming whole milk versus a nutrient-matched soy beverage. In addition to examining health outcomes, the project includes an economic component focused on consumer perceptions, valuation, and purchasing behavior related to whole milk, with the goal of generating evidence-based insights that support growth and innovation within the dairy industry.

Through support from the Dairy Innovation Hub, the project team will convene a “Gathering of the Minds” symposium on campus in April 2027 to refine the research framework and strengthen collaboration across participating institutions. Funding will support travel and lodging for invited experts and key collaborators, meeting and facility expenses, meals and refreshments for participants, and administrative coordination of the event. The symposium will bring together researchers, industry partners, and stakeholders to review and strengthen the study design, identify opportunities for collaboration, align research priorities, and enhance the competitiveness of future external funding proposals that will support the full implementation of the College Milk Study.