Mission and vision

    Mission: Position Wisconsin’s dairy community for economic, environmental and social success by advancing science, developing talent and leveraging collaboration.

    Vision:  To be the world’s preeminent source of bold new discoveries and talent development in dairy.

    Core Values:

    • Awareness. We are grounded by the realities of the dairy community. We seek to be dialed-in to the needs and conditions of our stakeholders.
    • Learning and Discovery. We support scientific advancement and evidence-based decision-making. We want to be a platform for lifelong learning and action.
    • Collaboration. We actively contribute to university partners and stakeholders working together as a team. We acknowledge the power of relationships.
    • Respect. We embrace diverse perspectives, cultures, audiences and business philosophies. We treat everyone with dignity and respect
    • Accountability. We take the stewardship of resources seriously. We will take responsibility for the success or failures of our efforts.
    • Creativity. We encourage looking at common problems through a different lens. We will  foster the spark of innovation and find answers to tomorrow’s challenges.

    Goals and objectives:

    • Recruit, retain and develop top talent
    • Create a community for the best dairy-related science
    • Foster ideas that birth innovation and create solutions
    • Engage colleagues from across Wisconsin and beyond to make groundbreaking discoveries
    • Improve the quality and conditions of life through scientific discovery
    • Cultivate a culture of excellence
    • Enhance innovation by dedicating the necessary people, tools and resources
    • Build stronger relationships among UW–Madison, UW–Platteville and UW–River Falls
    • Amplify and connect discoveries directly to the people they serve through critical outreach

    Key audiences:

    • DIH leadership committee, steering committees and advisory council + staff (internal)
    • Campus communities at UW–Madison, UW–Platteville and UW–River Falls
    • State lawmakers
    • State agency staff
    • Farmers
    • Dairy processors and supply chain partners
    • Medical and nutrition community
    • Trade associations, dairy organizations, environmental groups
    • Media representatives and other communicators
    • Funding recipients (students, postdocs, faculty, staff, etc.)
    • Communication professionals on the three campuses
    • UW leadership and regents
    • Dairy consumers/eaters
    • Communities that are home to the dairy community